If you want to run a great nutrition business, you must not only be a great practitioner – but also a great marketer. With an increase in health professionals competing for clients' attention, it's becoming even more important to market your services in a way that attracts your ideal clients, educates them on the value you provide, and builds trust.
Many health professionals offer meal planning as a service, but few are marketing this offering to its fullest potential. Here are five effective ways to market your meal planning services.
1. Your Website
A beautifully crafted website with clear messaging can be a powerful acquisition tool. This is likely the first place a potential client will go to learn about you and what you have to offer. Here are three things to consider for your website:
Highlight Your Meal Planning Services
Your website should be an extension of your brand and clearly show potential clients the types of meal planning services you offer, types of nutrition resources included in each service, pricing, and how the service will help the client reach their goal.
Offer a Sample Meal Plan
Potential clients often need many touch-points before they are ready to go ahead and pay for services. Creating a “freebie” like a sample meal plan will attract leads and capture their email to be added to your mailing list where you can further nurture the relationship. A three to five-day meal plan is the sweet spot for a lead magnet because it’s enough to help potential clients see results but leaves them wanting more.
If you are struggling with what to say in your marketing, then let your successful clients do the talking! The most important thing to keep in mind when it comes to sharing client stories in your marketing is that the goal should always be to show people exactly how your services helped your client achieve their goals. Each story should directly relate to one of your services and have a call-to-action inviting people to work with you and achieve their own transformation.
Tip: Use this email template to collect inspiring testimonials.
2. Social Media
More than ever, having a strong online presence is an important part of any marketing strategy. Your social media posts allow you to tell your story and promote your services in a way that is organic, authentic, and builds connection. The types of posts you can focus on are sharing the benefits of meal planning, how you meal plan for clients and testimonials from your meal planning clients.
Share the Benefits of Meal Planning
Before clients buy your meal planning services, they need to understand what a custom meal plan is and how it will help them reach their goals. Create social media posts that highlight ways meal planning can help a client with a call to action to check out your meal planning services or connect with you directly.
Behind The Scenes
Use video on social media to give your followers a look into what goes on behind the scenes to make clients successful. Clients want to know what you actually take into consideration before creating their plan and they want to learn about how you customize their plan. When your clients see the amount of work and care that goes into creating their plan, they understand the value of it.
In addition to sharing testimonials or client stories on your website, you should also be doing this on your social media channels. Let your happy clients do your marketing for you by sharing their success stories and why they loved your meal plans. This can inspire the people who have been thinking about working with you to finally take the leap.
At the end of the post, you can have a strong call-to-action that encourages potential clients to book a complimentary discovery session to learn about your meal planning services, what you offer, and how they can get amazing results for themselves.
For more social media marketing insipration, read: 5 Social Media Posts To Help You Market Your Meal Planning Services.
3. Create a Referral Program
When a potential client is in need of a service, they’re most likely going to ask a friend or family member for a recommendation. Word-of-mouth marketing can be huge for your nutrition business and for your meal planning services.
A referral program standardizes the way you invite and reward clients for sharing your services with others. By offering a formal referral program with clear and attractive rewards, you can increase the odds of your business getting word-of-mouth referrals.
Click here to learn how to create a referral program including what to offer and how to ask for referrals in a non-pushy way.
4. Use Your Mailing List
Once you have leads on your mailing list, it's time to nourish them by providing them with a ton of value, so that they can get to know, like, and trust you, and eventually buy your services. You can send out information in a consistent cadence to ensure that you stay top-of-mind for prospective clients. And when they are ready to move forward, you’ll be the provider that comes to their mind.
Your mailing list is also a place to keep the relationships going with past and existing clients. It’s much easier to get previous clients to make a purchase from any new services you have to offer, compared to acquiring completely new ones.
Here’s how to market your services through your mailing list:
Offer a Sneak Peek
Potential clients are more likely to buy your services when they have a good idea and understanding of what it’s like to work with you and the resources you provide such as meal plans, recipe books, and meal planning guides.
Tip: You can easily share nutrition resources such as recipes or a sample meal plan through a single secure link. Read more on this here.
Share Updates, Offers, & Incentives on Your Services
Your newsletter can be where you share insider details about changes to your services, new services like upcoming group programs, and any offers or promotions around your services. To increase conversions, create excitement and urgency with limited-time offers. You can send out an email leading up to your promotion beginning and then each day your offer is running to make sure you get tons of views on your offer.
5. Webinars & Podcasts
With more people at home than ever, it’s easier to connect and build a meaningful relationship with your ideal audience through free webinars and podcasts. From the listener’s perspective, webinars and podcasts are easily accessible, portable, entertaining, and a memorable way to learn something. If you don’t have your own podcast, you can pitch yourself to be a guest on an established podcast. Here are some things to consider:
- Choose a topic that you’re not only passionate about, but also one that would appeal to your ideal clients and market your meal planning services.
- Next, craft a powerful title that should clearly communicate the topic you will be covering, and the value it provides.
- For the content, choose three to five teaching points, outline why they are important, and how your viewers or listeners can start to implement them into their daily lives.
- After you have delivered your talk, tell your audience how they can get more support and work with you. You can direct them to your website or social media or join your mailing list to get more information or a valuable freebie.
A free webinar or podcast gives prospective clients a good idea of what to expect when it comes to working with you and they’re more likely to purchase after that experience. They may also get a lot of value from your talk and it encourages them to sign up for your services to learn more and receive personalized assistance with their meal planning.